Pharmanex Success Guide for Health Professionals
Health professionals on the leading edge of wellness promotion, anti-aging, and disease prevention are embracing an exciting, new award-winning technology. Learn more about how this breakthrough device, combined with scientifically validated wellness solutions, allows you to expand on the care you can deliver to patients/clients while generously boosting your bottom line.
“The doctor of the future will offer no medicine,
but will interest his patient in the care of the human frame,
and in the cause and prevention of disease.”
~ Thomas Edison ~
What is Pharmanex?
An innovator in the health and nutrition category, Pharmanex® is a division of Nu Skin Enterprises™ (NSE). Publicly traded on the New York Stock Exchange under the symbol “NUS,” NSE is one of the largest direct-selling companies in the world. This 23-year-old company currently has a global consumer base in 46 international markets generating annual sales of over $1 billion and growing rapidly.
Pharmanex takes a pharmaceutical-like approach to the research and development of natural dietary supplements and nutritional systems. In addition to 130 on-staff scientists at Pharmanex facilities in Utah, Shanghai and Beijing, and advisory relationships with 150 leading academic and research institutions around the world—including Harvard, Stanford, UCLA, Columbia, Purdue, Peking University Health Science Center, Shanghai Medical University, and Peking University—the Pharmanex Scientific Advisory Board features a collaboration of more than 20 highly distinguished scientific advisors from top research and academic institutions across the globe.
How does Pharmanex differ from other nutrition R & D companies?
The combination of on-staff scientists from 11 different disciplines, leading research centers, and a world-class Scientific Advisory Board comprises the most extraordinary group of scientists ever assembled by a nutritional company. This diverse network promotes innovative discovery through every stage of the development process, resulting in the finest nutritional products in the industry. Discerning health professionals appreciate the Pharmanex focus on leading edge, science-based product research and development. Learn more at http://www.pharmanex.com.
What is the Pharmanex BioPhotonic Scanner?
Years of research and diligent effort on the part of numerous world-renowned physicists and engineers have produced a significant breakthrough in the science and measurement of your health—the first antioxidant-scanning device. Developed at a major research university, the Pharmanex BioPhotonic Scanner is the world’s first measurement tool that uses laser technology to provide a quick, non-invasive assessment of the overall antioxidant activity in your body.
The BioPhotonic Scanner technology is based on an optical method for measuring the cells in your body, known as Resonance Raman Spectroscopy. This Nobel Prize-winning science has been used for over 70 years in research laboratories around the world.
The most recent application is in determining the antioxidant levels in human tissue. Raman Spectroscopy was originally validated when the Nobel Peace Prize was awarded to Sir C.V. Raman for its discovery in 1930. Since then, the use of Raman Spectroscopy for the assessment of antioxidants in human tissue has been validated by at least eight peer-reviewed studies conducted by third-party entities unrelated to Pharmanex (Bernstein, 1998, 2002; Ermakov, 2004a, 2004b; Gellerman, 2002, 2004; Hata, 2000, Zhao, 2003). Raman Spectroscopy is an established detection method with over 4,400 medical journal articles attesting to its credit. Today, the BioPhotonic Scanner is funded and supported by the National Science Foundation.
How does the BioPhotonic Scanner work?
The scanner measures antioxidant nutrients in human tissue at the skin surface using optical signals. These signals identify their unique molecular structure, which enables them to be measured without interference by other molecules in the body. By simply placing the palm of your hand in front of a low-energy, blue-light laser, in less than 3 minutes you will have a reading of your antioxidant profile, or your “Body Defense Score.” This advancement of biophotonic laser technology enables us to gather information at the “site of action” in living tissue—the actual location in the body where the interaction between antioxidants and free radicals occurs.
What other validation has this technology received?
In June 2005, the Pharmanex BioPhotonic Scanner won a top honor in the 2005 American Business Award or “Stevie Award,” known as “the business world’s own Oscar Awards” by The New York Post. NSE was recognized as “The Most Innovative Company of 2005” for the BioPhotonic Scanner, being awarded over finalists including Oracle Corporation and PACCAR Inc. The BioPhotonic Scanner continues to receive positive media attention and recognition for its outstanding contributions to the world of science and nutrition.
The Pharmanex BioPhotonic Scanner has been acknowledged by experts in many scientific arenas for its accuracy and efficacy in determining nutritional status. Pharmanex scientists have presented the science behind this extraordinary technology at numerous scientific meetings worldwide, including the New York Academy of Sciences in 2003, the Oxygen Club of California in Santa Barbara, California and Cadiz, Spain in 2003 and 2004, and the Federation of American Societies for Experimental Biology meetings in San Diego and Washington, D.C. in 2003 and 2004.
How can the BioPhotonic Scanner give you a powerful competitive edge?
To quickly, safely, and non-invasively assess your entire antioxidant network is nothing short of disruptive technology. Anyone can now determine the nutritional quality of their diets and the efficacy of their nutritional supplements within minutes. Pharmanex is the exclusive global owner of the patented BioPhotonic Scanner technology and is committed to improving world health with this powerful tool. Your access to this technology can truly differentiate your practice with an innovative edge that your patients will appreciate.
What are the Pharmanex products and why are they unique?
All of the Pharmanex products are distinguished by their scientific foundation. Once selected, the ingredients are subjected to a stringent, scientific analysis known as the 6S® Quality Process. This patented manufacturing process—based on selection, sourcing, structure, standardization, safety, and substantiation—enables Pharmanex to assume a leadership role in quality and efficacy. Moreover, Pharmanex consistently meets or exceeds the Good Manufacturing Practices (GMP) standards set by the FDA.
The Pharmanex LifePak® family of micronutrient formulas is designed to meet the diverse needs of every individual, delivering optimal levels of vitamins, minerals, other key nutrients and a powerful arsenal of antioxidants. Lifepak nano, the newest innovation in the LifePak family, offers extraordinary anti-aging benefits. This highly researched dietary supplement has over 200,000 published studies on the key antioxidants it offers, and nearly 800,000 published studies on its comprehensive ingredients. With advanced bioavailabilty through a special nano-encapsulation process, and a myriad of special additions like resveratrol, CoQ10, Alpha Lipoic Acid, Astaxanthin and more, lifePak nano is truly unique among dietary supplements.
There is a LifePak formula for everyone: from those seeking the ultimate in anti-aging nutritional support, to athletes, to expectant mothers. Pharmanex also offers a broad array of other outstanding products that work as targeted solutions in conjunction with LifePak and/or g3™. G3—the antioxidant-dense, super fruit juice that leads the functional juice beverage market in solid scientific backing—offers an incomparable flavor, substantial health benefits, and measurable results.
Not only are these outstanding products backed by numerous studies, they can be validated scientifically in your own body with the award-winning BioPhotonic Scanner technology. Once you begin taking LifePak, you are guaranteed to experience measurable benefits within 60 days or your money back. The g3 juice alone will increase your score in 90 days or the same full refund stands. For more information on the scanner-certified LifePak and g3 products, and a full listing of other Pharmanex wellness solutions, view: http://www.pharmanexusa.com.
Which health professionals could benefit from this program?
Virtually all other health, fitness and beauty professionals.
How would this program benefit my patients and clients?
While this program can substantially boost the bottom line for any health-related business or practice, the real winners would also be the patients seeking enhanced health and wellness. Often confused by the conflicting messages and hype in both the media and the marketplace, patients tend to look to their health care practitioner as a valid authority. This program further strengthens your credibility by allowing you to offer patients a science-based measurement of their nutrition and immune health.
Your access to the BioPhotonic Scanner enables you to offer your patients the most accurate, reliable biomarker of their overall antioxidant health status available. This will raise their awareness of the need to improve their diet and upgrade their supplement regimen to optimize their health. You are then positioned to offer them exceptionally high-quality nutritional formulas with LifePak and/or g3—at a sub-wholesale cost with their monthly subscription—delivered directly to their doorstep. Moreover, you’ll be paid to offer them free re-scans every 30 days that they are on the program.
What if I am already selling nutritional supplements in my practice?
If you have already made an effort to incorporate nutrition solutions into your practice, congratulations. As a trusted resource for your patients, you will want to recommend the best health supplements available. A fair appraisal of the Pharmanex family of wellness solutions and the science behind them is sure to impress, even without the scanner technology to prove their efficacy. However, embarking on the program yourself and experiencing the benefits firsthand will truly build your conviction. If you agree that the products are outstanding and you can appreciate the generous recurring income this program can provide, you owe it to yourself to implement the scanner into your practice or business.
What if my patients have no interest in nutrition or supplements?
Though many people don’t choose to make their health a top priority, there is a very large percentage of those that do. These individuals are proactively investing in the most effective wellness services, information and product solutions available today. This dynamic is driving the next trillion-dollar industry—wellness—and health professionals are playing a key role. You can be among the leaders offering validity, efficacy, and measurable health benefits with the scanner program.
What if I am using other health testing methods?
There are many health biomarkers and testing methods, with most having value in raising patient consciousness about different aspects of health while motivating people to take action where necessary. Good examples are cholesterol and blood pressure testing; if we learn that our levels of either are too high, we know we need to take steps to address the problem. The Pharmanex BioScan Program serves the same function, providing a key biomarker—overall antioxidant status—which is increasingly important as most people have little idea about their nutritional health, or whether their vitamin/mineral supplements are actually working for them.
The BioScan Program has revealed over the past several years what many health professionals already know: most people fail to achieve optimal health and wellness through diet alone, which is clearly apparent by the less than optimal antioxidant scores recorded to date. The good news for health professionals is that along with your primary practice offerings, you can also help patients optimize their health with enhanced nutrient intake in the form of LifePak and/or g3, while tracking patient progress over time. Your commitment to monitoring their health displays a caring dedication that they will recognize, and will likely boost your client base with increasingly loyal patrons.
How exactly does the BioScan program work?
The program is simple. Patients are scanned to get their Body Defense Score, and invited to take the Pharmanex Challenge, which means trying the Pharmanex LifePak full-spectrum nutritional formula for 60 days or g3 for 90 days, at which time they’re re-scanned. If their score does not improve measurably, they get a full refund. If you, as a health-care professional, personally recommend one of the Pharmanex LifePak formulas and/or g3, your patients or clients are far more likely to embrace the program. This is so important that NSE partners are required to personally consume the Pharmanex LifePak and/or g3 products to qualify for their commission checks.
How could this program benefit my practice financially?
In incorporating the BioScan program, you stand to benefit in a number of ways:
New Patient Acquisition
Many practitioners find they attract new patients when they implement this program, starting with their first scanning event. This is a result of word of mouth from staff, a letter to patients, marketing flyers, Web site briefs, networking, and current patients inviting friends and family, among other strategies.
You may have existing patients who are overdue for a visit. With this program, you have a fresh offering to recall them to your practice. When your patients take the Pharmanex Challenge and embark on the program, NSE will pay you to re-scan them every 30 days. Unlike patient recall systems you have to pay for, NSE actually pays you to bring your patients back through the door.
Many patients participating in this program at your office will feel they are getting special service, which can help solidify their connection to you. Moreover, with the 30-day follow-up scans, patients will feel more engaged with your practice, keeping them coming back. Then, even if they lapse on their visits for your primary service, they are still your ongoing customers with the BioScan program and, as such, represent a source of income for you each month, whether you treat them or not.
This is an area that can be challenging for many health professionals. If you do recommend a product, patients may not take it consistently. The difference with the BioScan program is that obtaining their score every 30 days is a real incentive for patients. They will tend to be motivated to raise their initial number—especially with your encouragement—continuing on the products to further increase and then maintain their elevated score. It is rewarding to share the patient’s excitement and pride when their efforts pay off measurably. Additionally, as scores increase and patients feel better, they are likely to improve their health in other areas, like upgrading their diets and exercising more, especially as they often experience enhanced energy after a month or two on the program.
The financial aspect of this program can be an extremely lucrative one for you. Quite simply, the Pharmanex BioScan program is an income-generating asset, and can, over the course of just one year, substantially boost your bottom line, adding tens of thousands of dollars in recurring income, depending on the number of scans conducted. To better understand this, you can access the Scanner Income Projection spreadsheet (please inquire). Your Pharmanex representative can explain how this spreadsheet works and make it relevant for your practice.
What will my start up investment be and what does it include?
The basic $1,250 Starter Kit includes an array of products, educational materials and marketing tools that will help you get up and running. This kit—valued at $2,000—includes access to your Pharmanex representative’s scanner, as needed, and puts you into qualification for your own scanner.
The Health Professionals Kit—recommended for those with a large number of patients or clients—consists of a more comprehensive set of products that you can offer immediately to recoup your investment, as well as high-quality marketing and educational materials. Most importantly, this $5,500 package enables you to acquire your own scanner and integrate it into your practice right away.
Unlike the 30-day, money-back guarantee many companies offer, Pharmanex provides a 90% refund on all unused product for an entire year for each of these packages. Additionally—at no further cost—you will have access to a partner who is committed to helping you establish a successful program, rapidly building a profitable asset for your business or practice.
What tools, training and support can I expect?
There is a superb training system for health care professionals already in place that includes tools, materials, resources, references and a step-by-step guide to successfully launching your program. You can learn more at: http://www.hcptraining.com. Your representative will provide you with a comprehensive program manual, help support you with staff training, and assist you with your initial scanning event. The great news is that once implemented, the program does not require a large time investment for the health professional.
How will I engage my staff in this program?
Ideally, after the first few events, you will be able to utilize your staff to conduct ongoing initial scans and follow-up testing, as well as administrative functions like sending out letters, handling the simple forms, and calling in new patient orders. An additional bonus is that your staff can benefit personally. For one thing, this program adds a fresh energy to the office. Staff will enjoy getting scanned and often become enthusiastic when they see their own scores increase.
They will also feel like they have a direct effect on the welfare of your patients when they are scanning and seeing great results. Especially attractive are the financial incentives for them. We can guide you to the best way to reward your staff that makes sound financial sense to you as well. Ask your Pharmanex representative for further details and get started today.
“Scientists now believe that free radicals are key factors in nearly
every known disease, from heart disease to arthritis to cancer to cataracts.
In fact, free radicals are a major culprit in the aging process itself.
By controlling free radicals, antioxidants can make the difference
between life and death, as well as influencing how fast and how well we age.”
~ Dr. Lester Packer